The following is an excerpt from The Laws of Subtraction by Matthew May (McGraw-Hill).My ten-year-old daughter points out the logo on a FedEx truck every time she sees one. She’s done that without fail ever since she learned to sound out letters. But she doesn’t do that with any other logo. What’s special about the FedEx logo isn’t the vibrant colors or the bold lettering. It’s the white arrow between the E and the x.“There’s the white arrow that no one on my gymnastics team knows about,” she’ll say.The FedEx logo is legendary among designers.
Pretty cool stuff for designers.
I need your help. I need you to take a moment and read, a moment, just a moment.
I wrote a book, called Spell/Sword. It’s a bugnuts fantasy novel, jam packed with ridiculous. I’m self-publishing - which means I need as much help as can get to spread the word,…
Thanks to everyone who is reblogging!
Buy a book, support an artist. :)
Another watercolor commission from a local-area publication. It’s nice to take a break and make a quick painting with actual watercolors when most of my days are spent on the computer teaching the basics of Adobe Illustrator to my students. It’s for an article called “Barn Again”. I rather enjoyed their pun even if the subject can be a bit dry to illustrate.
The pattern! And there are others, which are all glorious.
(Thank you to everyone who sent me the link! You’re hoopy froods.)
I need to make this.